It's one thing to love cool socks, but longtime TV journalist and mother-of-two, Abbie Boudreau took her obsession with socks to a whole new level with Sockabu.
On her quest to make socks more kid-friendly and fun, she created a 2-in-1 "flip" sock that may just revolutionize the way kids wear socks! And she's on a mission to make that happen. If you love socks, you might want to check out her Kickstarter campaign.
And like most start-ups, Boudreau's budget is tight. So, with no money to pay for public relations, the following Q and A is both asked by Boudreau (the Journalist) and answered by Boudreau (the Sockpreneur). Hey, you gotta do what you gotta do! :)
Question: You are a journalist. So what made you think starting a children's sock company was a good idea?!
Answer: (laughs) Well, you make a good point! And let me tell you, there's been a massive learning-curve for me, but when you have an idea that you are passionate about, you just have to pursue it - no matter what.
Question: What kind of challenges have you faced?
Answer: There's been a lot! But the biggest hurdle came about one year ago when I was close to launching the company once before. I was having my socks manufactured in China, and when I received the shipment, I realized that all 15 thousand pairs unravelled. They were all defective. I just couldn't believe it. That's when I knew I needed to have Sockabu made in America.
Question: Ouch. That sounds like a bad day.
Answer: Yeah. That's an understatement. But I've always believed so strongly in Sockabu. In a way, the China debacle inspired me, and pushed me harder than ever to prove to myself that I could do it.
Question: It's just a sock! You make it sound like it was so hard to manufacture!
Answer: The concept it super simple, but reinventing the way a sock functions requires a fresh new approach. While traditional socks are loomed on a circular knitting machine, Sockabus are knit on a flatbed - think of it like a 3D printer. This creates a truly seamless flip, which is an absolute requirement because kids are picky about their socks!
Question: So did you end up finding a way to make these in the USA?
Answer: I'm happy to say that I did! I worked with the Manufacturing Solutions Center and they helped me find a factory in North Carolina that is ready to rock and roll! I am honored to have the opportunity to support manufacturing in the U.S.
Question: Why did you decided to launch a Kickstarter campaign?
Answer: It really was a no-brainer for me. I love the Kickstarter community. It's an idea factory -- and it's cool to see what the latest and greatest ideas are from around the world. I've spent tens of thousands of my own money, mostly securing patents and legal fees, as well as prototypes, etc, and Kickstarter can help me fund my first run of socks. It's also the best platform for new companies to educate future fans and customers about products they may love!
Question: How much do you hope to raise?
Answer: $10k is our goal. Just thinking about funding our goal makes me so excited! The more we raise, the more socks we can make. It's critical for me to keep my plan simple. I want to make socks, sell them, and have fun every step of the way!